Northwest Arkansas Naturals reveal new logo to premiere in 2024
The Northwest Arkansas Naturals unveiled a brand-new logo package and uniform combinations Wednesday. The new look will be on display when they take the field on Friday, April 5, 2024, against the Tulsa Drillers, which is a Double-A affiliate of the Los Angeles Dodgers.In a news release regarding the new logo, vice president and general manager of the Northwest Arkansas Naturals, Justin Cole, said, “As we are about to enter our 17th year at Arvest Ballpark, we felt it was the perfect opportunity to take a fresh new look at what the future of the franchise should look like. We are so excited to share our updated logos with our wonderful fans.”This is the first time the Naturals have changed their branding since they started playing in Northwest Arkansas in 2008. Cole went on to say that the new look is designed with the idea of “…maintaining strong ties to our past. The other two main goals were vibrancy and variety.” The Naturals’ new logo designs were created and produced by Brad Bishop and Michael Thurman of the Dallas-based design company Torch Creative. The rebranding design includes new team caps for home games, road games, alternates, and batting practice. There will be three variations of the uniforms as well.
The Northwest Arkansas Naturals unveiled a brand-new logo package and uniform combinations Wednesday. The new look will be on display when they take the field on Friday, April 5, 2024, against the Tulsa Drillers, which is a Double-A affiliate of the Los Angeles Dodgers.
In a news release regarding the new logo, vice president and general manager of the Northwest Arkansas Naturals, Justin Cole, said, “As we are about to enter our 17th year at Arvest Ballpark, we felt it was the perfect opportunity to take a fresh new look at what the future of the franchise should look like. We are so excited to share our updated logos with our wonderful fans.”
This is the first time the Naturals have changed their branding since they started playing in Northwest Arkansas in 2008. Cole went on to say that the new look is designed with the idea of “…maintaining strong ties to our past. The other two main goals were vibrancy and variety.”
The Naturals’ new logo designs were created and produced by Brad Bishop and Michael Thurman of the Dallas-based design company Torch Creative. The rebranding design includes new team caps for home games, road games, alternates, and batting practice. There will be three variations of the uniforms as well.
